Top Influencers Shaping Pinterest Trends
Pinterest has emerged as a powerful social media platform for sharing visual content and discovering new trends. As one of the fastest-growing social networks, Pinterest boasts a vibrant community of creators, brands, and influencers who are significantly shaping the platform’s direction.
In this article, we’ll explore some of the Top Influencers Shaping Pinterest Trends and examine what makes them successful on the platform.
What Makes a Pinterest Influencer?
Before delving into the top influencers, it’s essential to understand the qualities that make someone a successful Pinterest creator. Here are some key characteristics of effective Pinterest influencers:
Visual Storytelling Expertise
Pinterest is a highly visual platform, so influencers who excel at creating eye-catching, beautifully styled imagery tend to perform best. They understand using color, composition, and design to make their pins stand out in users’ feeds.
Niche Specialization
The most successful Pinterest influencers have carved out a specific niche for themselves, whether in home decor, fashion, food, or another topic. By focusing on a particular area of expertise, they build a loyal following of users interested in that subject matter.
Consistent Posting
Consistent, frequent pinning is crucial for growing a following on Pinterest. Top influencers post new content multiple times per day to keep their audience engaged and ensure their pins are seen by the maximum number of users.
Trend Awareness
Effective Pinterest influencers have a keen eye for emerging trends and know how to capitalize on them. They anticipate what their audience will be interested in and create content that aligns with those shifting interests.
Audience Engagement
The best Pinterest influencers don’t just post content—they also actively engage with their followers by responding to comments, re-pinning user-generated content, and fostering a sense of community around their brand.
Now that we’ve established the key characteristics of successful Pinterest influencers, let’s look at some individuals currently shaping trends on the platform.
Influencers Shaping Pinterest Trends to Watch:
1. Erin Condren (@erincondren)
Erin Condren is the founder and CEO of the popular Erin Condren lifestyle brand, known for stylish planners, stationery, and other organizational products. With over 94.5k followers, Condren’s Pinterest account is a hub of inspiration for home decor, productivity hacks, and creative DIY projects.
What Makes Erin Condren a Influencers Shaping Pinterest Trends:
- Highly curated, visually striking imagery that showcases Erin Condren products in beautiful lifestyle settings
- Niche focus on organization, productivity, and home decor
- Consistent pinning schedule with new content posted multiple times per day
- Engagement with followers through re-pins, comments, and collaborative boards
2. Joanna Gaines (@joannagaines)
As the co-founder of Magnolia, the home and lifestyle brand behind the hit HGTV show Fixer Upper, Joanna Gaines has become a household name in the world of home design. Her Pinterest account, which has over 611k followers, is a treasure trove of farmhouse-inspired decor ideas, DIY tutorials, and glimpses into her family life.
What Makes Joanna Gaines a Influencers Shaping Pinterest Trends:
- Authentic, down-to-earth personal brand that resonates with her audience
- Expertise in home decor, renovation, and design
- Consistent sharing of both brand-focused and lifestyle content
- Leveraging the popularity of Fixer-Upper to drive engagement
3. Gina Homolka (@skinnytaste)
Gina Homolka, the popular food blog and recipe website Skinnytaste, has over 4.5 million Pinterest followers. Her account is a go-to resource for healthy, delicious meal ideas and cooking inspiration.
What Makes Gina Homolka a Influencers Shaping Pinterest Trends:
- Specialization in healthy, family-friendly recipes
- Mouth-watering food photography that makes her pins highly shareable
- Consistent pinning of new recipes, as well as re-pinning user-generated content
- Leveraging the success of her Skinnytaste brand to build a loyal following
4. Amber Fillerup Clark (@amberfillerupclark)
Amber Fillerup Clark is a fashion and lifestyle influencer who has built a massive following on Pinterest, with over 493.1k followers. Her account features a curated collection of pins showcasing her style, beauty tips, family life, and travel adventures.
What Makes Amber Fillerup Clark a Influencers Shaping Pinterest Trends:
- Highly polished, aspirational imagery that captures her luxe, bohemian aesthetic
- Diverse range of content spanning fashion, beauty, home decor, and family
- Consistent pinning schedule that keeps her audience engaged
- Leveraging her personal brand and social media presence to drive Pinterest growth
5. Justina Blakeney (@justinablakeney)
Justina Blakeney is a designer, author, and the founder of the Jungalow lifestyle brand. With over 1.4 million Pinterest followers, her account is a hub of inspiration for those interested in bohemian, nature-inspired home decor and design.
What Makes Justina Blakeney a Influencers Shaping Pinterest Trends:
- Distinctive, vibrant aesthetic that sets her content apart
- Expertise in eclectic, plant-filled interior design
- Consistent pinning of new, original content as well as re-pins
- Engagement with followers through collaborative boards and user-generated content
These are just a few examples of the Influencers Shaping Pinterest Trends creators who are shaping trends on the platform. By studying their strategies and content, other aspiring influencers can gain valuable insights into what it takes to succeed on this visually-driven social network.